Overview

This programme provides students with the necessary knowledge and skills to become competent business managers and specialists in the field of marketing. Students acquire the skills necessary to be able to conduct research and to analyze and interpret data to obtain insights that allow them to identify and effectively satisfy consumer needs and demands for products and /or services.

Students are also equipped with the knowledge to develop marketing strategies that identifies and guides the optimal delivery of customer value and are taught to effectively use both traditional and digital marketing communications platforms to effectively reach customers and convey their product and / or services offerings value. While attempting to ensure that a sound theoretical foundation is laid, use id also made of both practical examples in the learning situation as well as providing students with the opportunity to gain practical experiences through industry projects which form part of the module content.